A.P.C. ASICS - A perfect match

ASICS and French fashion label A.P.C. team up to launch a new Tennis Collection ahead of the European Tennis Tour, comprised of both on-court and off-court pieces. The launch represents a milestone for ASICS as its first-ever head-to-toe collaboration in tennis.

United by their dedication to quality and craftsmanship, ASICS and A.P.C. have created a unisex look and feel Collection in a crisp blue and white color palette – true to A.P.C.’s signature monochromatic aesthetic. The designs embrace a minimalist yet distinctive approach, channeling a 70’s preppy style with classic A.P.C. silhouettes.

Camille Eberhard, Director of Apparel at ASICS said: “We’re excited to introduce our first-ever head-to-toe tennis collaboration and partnering with A.P.C. was the perfect match for this launch. Our teams collaborated closely to bring this vision to life, balancing style and performance to inspire confidence on the court. For the on-court collection, our goal was to design apparel that helps players feel their best, ready to experience the powerful uplift of movement on the mind. It seamlessly blends timeless aesthetics with our industry-leading performance technology. The off-court range, designed by A.P.C., extends this philosophy beyond the game, embracing an active lifestyle in everyday life.”

Judith Touitou, Creative Director at A.P.C. said: “With this collection, we tried to achieve the purest silhouettes possible so as to focus on the beauty of the sportive gesture achieved by ASICS athletes on their way to success. We also wanted to translate this spirit in everybody’s lifestyle, adding also a touch of playfulness brought by our gradient print on nylon pieces.”