A . P . C .

Music is truly at the heart of A.P.C. The brand's headquarters on Rue Madame houses a recording studio where the founder, Jean Touitou, has been inviting his musician friends for over 30 years. These sessions often lead to original creations and albums recorded under the A.P.C. name. To date, from A.P.C. Tracks Vol I to Canada and Boniche Dub, 33 albums have been produced and are still available on various streaming platforms. The guest list is eclectic, shaped by Jean Touitou's encounters, desires, and instincts. Talents from diverse backgrounds, such as Bryan Adams, Joey Starr, Grégoire Garrigues, Jarvis Cocker, Tim Blanks, Jonathan Richman, Julian Schnabel, Robert Lloyd, Sonny Sharrock, Bill Laswell, Hiroshi Fujiwara, Louis Eisner, and Ino Hidefumi, have all passed through the studio on Rue Madame. Jean Touitou, who in the 1970s established a short-lived mail-order business for 60s garage punk psychedelic records sourced from the USA, particularly enjoys the convenience of moving from the studio to meetings with bankers without leaving Rue Madame. While the influence of the musicians he admires was evident in the very first A.P.C. collections—strongly marked by the personal styles of Brian Jones, Ray Davies, and Syd Barrett—he emphasizes that these two realms are firmly compartmentalized: "For me, the often-cited relationship between fashion and music is an illusion. Even though I have a foot in both industries, the creative approach comes from different areas of my brain." Dive into A.P.C.’s musical universe with thirteen playlists featuring Jean Touitou’s all-time favorites: https://smartlink.music-work.com/channel/apc

The surprise reunion of the British band Oasis at the end of the summer, and the global excitement that followed, has brought one of men’s fashion staples back into the spotlight: the parka. This iconic piece is now at the center of a revival that social media, already over the "brat summer" has quickly dubbed "bloke autumn".Liam Gallagher, famously inspired by Quadrophenia (1979)—the movie about The Who, where Vespa-riding mods are rarely seen without their oversized parkas—also credits Paul Weller, frontman of The Jam and a leading figure in the 1980s mod revival, as a major influence. Two good reasons to make this coat the cornerstone of a uniform inextricably tied to the Mancunian duo’s look, alongside the bucket hat and Harrington jacket. Beyond that, this is a look that A.P.C. fans seem to appreciate just as much. Since 1987, Jean Touitou, founder of A.P.C., has consistently offered takes on this British pop icon. In just this latest season, the Fall/Winter 2024 collection features four unisex models (Austin, Antonin, Antonny, and Benoît), along with various parka-inspired outerwear - perfect for getting into the mood for the summer 2025 concert season. And for those who can’t make the shows, it offers a chance to adopt the Gallagher brothers' look while staying warm and stylishly protected against the unpredictable whims of winter.