“After a certain time, you tell yourself that to put up with a world that is crumbling apart as well as philosophical questionings that are more and more intense, there is only one solution: let loose, do ambitious and risky things; surpass the limits dictated by social and artistic conventions.

That is why I wanted to make a little film about a motorcycle ride with a lot of guitar. This ride is about my youth in Paris. I felt this need to communicate with the people who follow my work at A.P.C. And also this need to do something stupid, with sound and fury.

Now is the time when we must make each other laugh. Let’s face the facts: we have to find what makes us free from everyone else. We all need to learn, to create, to laugh.

I can’t explain this feeling better than Camus, who, talking about his “homeland,” wrote: “I recognize its sons and my brothers by this friendly laugh that seizes me when I meet them.”


And it’s almost my birthday and already the 35th anniversary of A.P.C.”


Jean Touitou

Creative direction: Jean Touitou
Music: Tribute to Sun Ra / Available on the album
Think about Brooklyn by F. Robert Lloyd
Production: Grégoire Garrigues and Guillaume Doubet

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