“After a certain time, you tell yourself that to put up with a world that is crumbling apart as well as philosophical questionings that are more and more intense, there is only one solution: let loose, do ambitious and risky things; surpass the limits dictated by social and artistic conventions.


That is why I wanted to make a little film about a motorcycle ride with a lot of guitar. This ride is about my youth in Paris. I felt this need to communicate with the people who follow my work at A.P.C. And also this need to do something stupid, with sound and fury.


Now is the time when we must make each other laugh. Let’s face the facts: we have to find what makes us free from everyone else. We all need to learn, to create, to laugh.


I can’t explain this feeling better than Camus, who, talking about his “homeland,” wrote: “I recognize its sons and my brothers by this friendly laugh that seizes me when I meet them.”

 

And it’s almost my birthday and already the 35th anniversary of A.P.C.”

 

Jean Touitou


Creative direction: Jean Touitou
Music: Tribute to Sun Ra / Available on the album
Think about Brooklyn by F. Robert Lloyd
Production: Grégoire Garrigues and Guillaume Doubet

Returns and exchanges always free

Newsletter: new collection, collaborations, events, sales. Stay in touch with A.P.C.

* Required Fields

All information concerning you collected via this are processed under the responsibility of ATELIER DE PRODUCTION ET DE CREATION “A.P.C.”, a simplified joint stock company, registered under n° 334 140 167 on the Paris Trade Register, and having its registered office at 39 RUE MADAME, 75006, PARIS.

You agree that the data collected via the above form may be used for the purpose of sending you A.P.C. marketing communications.
Fields marked with an asterisk (*) are required information. Should you fail to give required information, we are unable to receive our marketing communications.
You have a right of access, rectification, erasure and limitation with regard to processing of your personal data as well as the right to define guidelines regarding what happens to your data after your death and the right of portability of your personal data.
You may also object to the use of data concerning you and withdraw your consent at any time by addressing your request to privacy@apc.fr.
Complaints may be lodged with the competent supervisory authority, the CNIL in France.

For further details, please consult our Privacy Policy.

Delivery country: to offer you the best experience on our site, can you confirm or modify your delivery country

* Required Fields

  • Secure payment
  • Free delivery from €80
  • Returns and exchanges always free